Indian Jewellery industry has
undergone a strong revolution ever since its coming into vogue to the present
era. Traditional heavy jewellery market has been taken over by the modern,
sleek, light weight, daily wear jewellery. This transformation can be credited to
the growth of organized jewellery manufacturers in India. The article discusses
the current trends in jewellery industry.
Jewellery that used to be an
investment some years back is today, a daily wear commodity. Earlier, people
used to buy jewellery only on special occasions like wedding, birthdays,
engagements or during festival seasons. However, today, with the coming up of
organized jewellery players, people buy jewellery at any time of the year.
Moreover, the modern day working women prefer to wear jewellery that is light
in weight and is comfortable to wear, and which can be worn in her normal
office schedule. Instead of buying jewellery from traditional jewellers, people
now prefer to buy jewellery from organized players. Besides gold and diamond, the
imitation jewellery market has also picked up during the past few years.
Time is changing and so the trends.
Technology is advancing. CAD Designing is ruling over handmade designing.
Designs are getting flexible. Gems and Jewelry Industry is heading towards
great evolution.
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